I’m writing this post from my hotel in Helsinki. Okay to be more specific I am writing it from the bar in my hotel in Helsinki…! I’ve been invited here by Yoogaia*, to help them let yoga fans around the world know about a really easy way to keep up their practice while they are holidaying or travelling abroad.
The main point of the trip is to use Yoogaia to practice yoga in my hotel room and write about the experience, but as the business’ HQ is in Helsinki I was keen to take a look around while I’m here. I learnt lots whilst chatting to Katja, who is a Yoogaia instructor and manages the Helsinki studio, so I wanted to share some of that with you!
For those of you that don’t know, Yoogaia is an online platform that you can log on to anywhere and at any time to follow a recorded yoga class or join a live one. The unique thing about Yoogaia is that it uses two-way visuals, so as well as being able to watch the yoga instructor live from your own home (or hotel room), you have the option to allow them to view you as you practice – so that they can give advice, correct posture or make recommendations about how best to tailor the session to your individual needs.
The business launched 18 months ago right here in Helsinki, but has since opened up two new studios in London and Hong Kong. Classes aren’t actually held at the studios, but having more locations where instructors can film from means that Yoogaia can offer classes in more languages and to suit more time zones. Growing at a pretty impressive pace, the business already has its eye on other markets too, keen to capitalise on its USP before the idea catches on and competitors start popping up across the globe – which they inevitably will do with a concept this good.
One of Yoogaia’s other selling points is that the team take their yoga pretty seriously, with scores of different types of session available covering everything from mindful yoga and chakra meditation to, you guessed it, Broga! Katja tells me that yin yoga is the most popular here in Finland. Yin is a slow-paced practice – poses can be held for up to five minutes with the aim of increasing circulation and flexibility. It’s definitely one I’m keen to try and I’ll be checking in for a session this weekend.
In addition, all of the instructors, no matter where they’re based, are carefully recruited and put through their paces before being offered a place on the team. This is really important for maintaining a high quality across the board and ensures that, if you fancy trying something different from your usual practice, you won’t be disappointed by your new instructor.
While I’m here I’m going to be joining as many different classes as I can fit in around being a very excited tourist in a new city. If you want to join me, why not sign up for the one week free trial? If you’re not yet convinced, check out Yoogaia’s stunning Instagram feed which is full of yogis practising against beautiful backdrops of green meadows and peaceful lakes. If that doesn’t get you feeling inspired, I don’t know what will!
*This was an all expenses paid trip courtesy of the lovely people at Yoogaia.